Our Story
Our Values
Our values are the foundation of how we lead, serve, and grow. It all starts and ends with people. Backed by over 30 years of unmatched BPO expertise, we deliver quality experiences through trusted relationships and operational excellence. We care deeply about our community and we’re unafraid to challenge what’s out of the norm. These aren’t just values – they’re how we do business.
People matter
It all starts and ends with people. Our teams are the engine behind every success, and we invest in them to deliver exceptional outcomes.
We do the right thing
We blend integrity with execution. By doing what’s right - not what’s easy - we ensure clients succeed with confidence.
Relationships built on honesty and transparency
We build trust from day one. Open communication and real accountability power every client partnership we grow.
The challenger spirit is in our DNA
We’re unafraid to challenge what’s out of the norm. Bold thinking and brave decisions fuel the way we lead, deliver, and grow.
Our Identity
Creating brighter futures through meaningful connections.Inspired by the Procera Juniperus tree of sub-Saharan Africa, our identity is rooted in strength, resilience, and purpose. Just as the tree extends and protects, we build transparent partnerships that empower businesses to grow with confidence. Choosing Procera means choosing integrity, bold thinking, and a team that delivers real impact. We don’t just support your growth, we help it thrive, grounded in values and fuelled by innovation.
Our Purpose
Creating brighter futures through meaningful connections.
We exist to make every interaction count, Through service, care, and commitment, we create opportunities for growth, for our people, our clients, and the communities we touch.
Our Purpose
Creating brighter futures through meaningful connections.
We exist to make every interaction count, Through service, care, and commitment, we create opportunities for growth, for our people, our clients, and the communities we touch.
Our Position
Enhancing the potential of human connection.
We unlock value where people and processes meet. By strengthening the connection between brands and their customers, we help businesses scale, perform, and lead. Powered by human potential.
Our Position
Enhancing the potential of human connection.
We unlock value where people and processes meet. By strengthening the connection between brands and their customers, we help businesses scale, perform, and lead. Powered by human potential.
Our Purpose
Creating brighter futures through meaningful connections.
Our Position
Enhancing the potential of human connection.
Our Leadership
Thirty years of success and strong client relationships mean that we’re a safe pair of hands that you can trust. This has allowed us to deliver cutting-edge customer lifecycle management solutions to clients in South Africa, the USA, UK, and Australia.
Andre Bezuidenhout
Group Chief Executive Officer
Andre Bezuidenhout
Group Chief Executive Officer
Shawn Lewis
Blake Collections: Managing Executive
Verena Banach
Procera: Managing Executive
Paul Swainson
Group Chief Growth Officer
Devon Pather
Group Non-Executive Director
Crispin Sonn
Group Chairman
Jonathan Hawker
Group Chief Financial Officer
Emanuel Pillay
Group Business Growth & Development
Mbali Mbongwa
Group Marketing Executive
De Waal Muller
TRAQ: Managing Director
Neel Singh
TRAQ: Managing Executive
Deidre Miller
Group Compliance Executive
